Frequently Asked Questions
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Text me directly - every button on this site lets you send me a message, just tell me what you are after and I'll reply with a couple of times I can call, usually that day or the next.
Prefer not to talk on the phone first?
DM me on Instagram instead, no call needed.
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Simple version: if you're already posting but it's not really converting, you want Content Strategy.
If you need something actually filmed and edited, you want Production.
Still not sure? Text me - we'll usually know within five minutes of talking.
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Production (the actual shoots) is based around Omagh and the surrounding area, though I'll happily travel further for the right project.
Content Strategy and Ads That Convert are fully remote - I've worked with businesses well beyond Omagh on those.
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If you're local, yes — happy to pop in, have a look at your space, and talk through what would actually work for your business, no obligation either way.
If you are not local we can just on a zoom.
Getting Started
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A full roadmap: which platforms to use and why, your content pillars, a repeatable posting rhythm, a plain-English guide to the jargon, the metrics that actually matter, and a recorded walkthrough so you're never stuck looking at a PDF wondering what to do with it.
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Yes — this is exactly who it's built for.
Most of my strategy clients already have someone creating content, they just don't have a real system behind what gets posted or why.
This gives your existing person (or you) an actual plan to follow.
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The Foundational Strategy is built to run forever on its own.
The Seasonal Overlay is optional, a refresh every few months with new seasonal hooks and angles (Christmas vs summer, for example).
Only worth adding if you want your content actively tied to what's happening in your industry throughout the year.
Content Strategy
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No - I don't manage ad accounts or spend.
I make the actual ad creative: the hook, the footage, the edit.
You (or whoever runs your ads) handles the account and spend.
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No - there are three ways to handle this: I can shoot it, you can send me existing footage to edit, or your team can shoot from a plan I give you, with me reviewing and giving feedback.
Ads That Convert
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Not at all - most of my clients say this before we start, and every one of them says something like "I felt comfortable, which is mad because I hate it" afterwards.
If talking on camera still isn't for you, the Brand Photos package gets you great content with zero talking required.
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Brand Photos is stills only, no talking, no video.
Quick Content Day adds short reels and B-roll but no formal interview.
Hero Video and the Full Package both include a proper guided interview and a finished hero video, with the Full Package covering more ground for bigger moments like a launch or rebrand.
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Both, plus a third option: I can shoot on-site myself, I can edit footage you've already filmed and send me, or I can give you a full shot list and let your team shoot and edit it themselves, with me reviewing drafts and giving feedback, including on the copy.
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One round of revisions is included with every package.
Extra rounds beyond that are a small additional fee, agreed upfront.
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Yes, completely - once delivered, they're yours to use anywhere, forever, no restrictions.
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It's a monthly commitment rather than a one-off — one session a month, and I turn that into a steady drip of edited content delivered weekly, so you're never scrambling for what to post.
It's the natural next step once you've done a Hero Video or Full Package and want ongoing content rather than another single shoot.
Pricing is worked out on a call since it varies by scope.
Production
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Full payment upfront as standard, which locks in your date. For people I already know well, a deposit-plus-balance arrangement can sometimes be worked out — just ask.
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No problem with at least 3 business days' notice.
Less notice than that may need a rebooking conversation.
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Brand Photos and Quick Content Day: within 5 business days.
Hero Video, Full Package, and most Content Strategy work: within 10-12 days.
I often deliver faster than that, but that's the timeframe I plan around.
Money & Logistics